- Engaging Leadership
- Posts
- Public Education's Netflix Moment: Adapting to a Competitive Future
Public Education's Netflix Moment: Adapting to a Competitive Future
Redefining Leadership, Marketing, and Innovation in a Changing Educational Landscape
What does it take for public education to thrive in a competitive and evolving landscape?
How can schools adapt to ensure transparency, innovation, and community engagement?
On this episode of the Engaging Leadership Show, we explore pivotal strategies to tackle these challenges head-on. Join me as I sit down with Dr. Frank Redmon, Superintendent of Keystone Central School District, to delve into public education’s "Netflix moment” and uncover how effective communication and leadership can redefine the future of public schools.
Here are some key highlights from our insightful discussion:
Understanding the "Netflix Moment" in Education
The concept of a "Netflix moment" signifies a significant industry pivot where traditional practices are challenged by new approaches. In public education, this moment is heralded by the rise of school choice and various educational alternatives. As more states contemplate increasing school choice, public education finds itself in a competitive landscape demanding transparency and communication.
"Public education, as an industry, is facing a time where we must learn to market the excellent work we're doing. For decades, public schools have been a standard choice. Now, it's time to adapt."

Marketing Public Education: A Necessity, Not a Choice
Dr. Redmon points out the evolution he has observed over the last 30 years, where public education was considered the default. Times are changing with the growing presence of charter and for-profit schools actively promoting their offerings. These changes necessitate public schools to not only list their accomplishments but to tell their powerful stories effectively.
“Public education must market the excellent work we’re doing to remain competitive and ensure community trust.”
Harnessing the Power of Data
Transparency is key. By leveraging real-time data, Dr. Redmon ensures schools can refine teaching processes, improve student outcomes, and highlight successes. Combining formative and summative assessments allows educators to adapt dynamically and foster more inclusive learning environments.

Leadership Principles for the Future
Drawing from his diverse career—spanning military service, teaching physics, and administrative roles—Dr. Redmon shares these leadership insights:
Adaptability is Key: Effective leadership demands a willingness to embrace change and learn continuously.
Transparency Builds Trust: Clear, honest communication with stakeholders fosters stronger community relationships.
Focus on Service: Leadership in education is about empowering students and communities, not seeking personal accolades.
“Leadership in education is about nurturing success for students and creating a culture of inclusivity and trust.”

Dr. Frank Redmon’s Vision at Keystone Central
At Keystone Central, Dr. Redmon champions initiatives such as Multi-Tiered Systems of Support (MTSS) and Universal Design for Learning (UDL) to ensure every student has access to tailored educational opportunities. By focusing on inclusivity, collaboration, and innovation, he’s shaping a resilient and forward-thinking school district.
Listen to the full episode on Spotify below:
Have a great week ahead,
CT
Recently on the podcast:
Building a Cohesive School District: Lessons from a Superintendent's Playbook
Join Dr. Jim and Superintendent Dr. Dan Scherry as they tackle the challenge of building a unified school district amid disparities in resources and educational outcomes. Explore Dr. Scherry's leadership journey in transforming North Spencer County School Corporation through strategic planning, community engagement, and fostering relationships. Discover how operational consistency and visible leadership led to balanced educational opportunities across schools, driving a high-performing district. Gain insights into the four-step framework used to address inequalities and promote sustainable change in education.
Leading Through Change: Distributing Leadership to Ignite Transformation
Join Dr. Jim as he interviews Tom Burkhalter, Superintendent of the Viroqua Blackhawk School District, about navigating leadership challenges in education. Explore how Tom tackled the disruptions of the pandemic, admin turnover, and building a culture of continuous improvement within a high-performing rural district. Discover insights into distributing leadership, involving community voices, and emphasizing incremental progress to boost performance. This episode is filled with lessons on leveraging collaboration and strategic planning to overcome obstacles and propel educational success.
Empowering Communities and Classrooms: Leadership Lessons in Action
Join CT as he explores leadership lessons in action with Dr. Summer Schultz, Superintendent of Brookings School District. Discover how Dr. Schultz leverages community collaboration, prioritizes literacy and inclusivity, and fosters staff efficacy to empower classrooms and drive student success. Learn how her innovative initiatives and strategic leadership are shaping a resilient and inclusive educational environment. Perfect for educational leaders seeking to inspire change and build thriving school communities.
Whenever you’re ready, here are three ways we can help you:
Recommend a Podcast Guest: Do you know a superstar superintendent? A lifelong learner leader? Get them the recognition they deserve and feature them on the podcast, and have them join a guest alumni of over 250+ other leaders.
Improving school culture with advanced analytics: If you would like to tap into 15 years of organizational psychology experience across multiple industries, and uncover some new ideas about growing your principals, supporting your certified and classified staff, and creating a culture of belonging within your district, here’s a whitepaper you can access (no need for email addresses).
Analytics for better reporting: If you’re already running staff and family surveys but are struggling with extracting value from the insights, or translating them into meaningful action that support your strategic objectives, I can recommend small tweaks that should help almost immediately without massive changes to your process. This would be a complimentary 30-min consultation session. Book some time here.
Reply